Oct 2020 market report for national and SF Bay Area. Hello Sellers! If you were waiting for that time that you wished. you had taken advantage of last time and WISHED you had got the most out of your money before it went down – well, maybe this is your time. Here’s Oct housing trend and we take a look at what the economy has done nationally and what’s happening now locally in the SF Bay Area. We learn how the economist forecasters change their home price appreciation predictions. We discuss why the average U.S. citizen (not home buyers) have improved their FICO scores and proof that the American entrepreneurial spirit is alive and well during times of economic distress. And lastly, we learn why being a seller in this market is a fantastic opportunity (with existing home sales up 34% YTY and listings down -32% in the Bay Area).

Does the home I’m currently in meet my needs for the next decade?

Lynne Watanabe MacFarlane, MCDM, SRES | Realtor

Intero Real Estate Services 831-246-2743 text anytime

What’s My Home Worth? https://sfbay.areahomevalues.net/

I like to educate my clients and friends about what’s going on in the real estate market and depending on whether you’re a seller or buyer (or investor) I’ll give you the facts so you can make informed decisions. Give me a call, let’s have a cup of coffee to discuss your real estate goals, I want to help you achieve them. 831-346-2743 Lynne Please LIKE and Subscribe I’m happy to help and educate. If you know of someone who needs assistance, I’m also a PFAC affiliate (Professional Fiduciary Assoc. California- Silicon Valley) I have a great network of specialist who can assist with special needs, disabilities and seniors. I also have an advance certificate in SRES (Senior Real Estate Specialist) I partner with Intero | Berkshire Hathaway affiliate, the top brokerage network in the SF Bay Area, offering off-MLS listings, Pinnacle concierge services, lending and title to bring my clients a smooth and seamless transaction experience.

I don’t endorse any of the following propositions below, but I do hope everyone is aware and encourage folks to vote and learn how each may effect, benefit or negatively impact your private residence, or investment property. Please ask your tax or financial advisor on how these proposition can impact you.

Want to live the country life but still be an hour away from Silicon Valley? $800K may seem like a lot of money, but here in Silicon Valley it’s difficult to find a single family home with acreage.

Whether you’re from Santa Clara county, San Mateo county or Santa Cruz county, there has been a trend of families looking for more space, larger outdoor living areas for family gatherings and more rooms with multi-purpose functionality as we continue to stay safe and work from home.

Check out this video to see if this 4 bedroom, 2.5 bath 2,045 sqft home (with over 2 acres) fits your lifestyle.

Give me a call to learn more about this property. 831-346-2743 Text/voice

Lynne Watanabe MacFarlane, MCDM, SRES | Realtor

PFAC Silicon Valley affiliate

Intero | A Berkshire Hathaway Affiliate

phone 831.346.2743

lmacfarlane @ Intero.com

www.lynnemacfarlane.com

DRE# 02066698

Highlights

• According to CoreLogic, homeowners across the country are gaining significant equity.
• Over the past year, the average homeowner gained $9,800 in equity, growing their overall net worth.

If you’re ready to sell your current house and ready to look for your dream home, contact me to learn how your home equity can help make that possible.

Lynne Watanabe MacFarlane, MCDM, SRES

831-346-2743 text/voice

So you say you are looking for a home where you can:

:1) add value

2) build “sweat equity”

3) move the entire family

4) convenient location on the Santa Cruz Eastside

5) Walking distance to restaurants, shops and hospital.

Let me know if you’re interested… I’d love to help a buyer write a winning offer or find similar like properties that you can add your personal touches to and enjoy the Santa Cruz life style.

Please LIKE and SUBSCRIBE My YouTube Channel: https://bit.ly/LynneMacFarlaneSubscribe

Here are 5 reasons why having a digital savvy realtor using virtual real estate technologies benefits buyers and sellers in today’s demanding market: https://bit.ly/YourREadvisor

I’m a transition specialist – I’m a native born SF, proud of my city and the Bay Area and I love helping families pursue their home goals. I’m a member of the National Association of Realtors, California Association of Realtors and Silicon Valley Association of Realtors. I have an advance certificate as a Senior Real Estate Specialist and I’m also an affiliate member of the Professional Fiduciary Association of California, Silicon Valley Chapter

Today  we feature three properties in Redwood Estates, Ben Lomond, and Los Gatos mountains that allow multi-generational housing, acreage for spreading out and the proximity of being near major tech hubs and headquarters. The properties in Santa Cruz Mountains offer exceptional views, peace & tranquility – what better place to gather family with a sprawling compound and room to play!

21399 Lee Dr Los Gatos, CA 95033 3 bedroom/ 3 bath 2,535 SqFt, 1 acre lot Listed by Compass at 1.45M

For more info: https://bit.ly/340XLDv

Wonderful neighbors, great community and excellent Los Gatos schools.

Coming Soon – Ben Lomond 3 bedroom / 5 Bath 5,656 SqFt 200+ acres Listed at 4,250,000.

Call me for more details: 831.346.2743

485 Cresci Road Los Gatos, CA 95033

4 bedrooms / 3 bath 3,263 SqFt, 4.5 acres Listed at 1.249 by Coldwell Realty

For more info: https://bit.ly/331c9ws

This property at the time of recording has been on the market for 138 days, but don’t let the days on market worry you about the stigma of ‘something must be wrong with the property’!

Often these mountain properties have longer days on market but also remember we had the CZU fires (Here’s my vlog post https://youtu.be/gLbKNZ9SX9I ) and sometimes new buyers who aren’t used to the features of country living (such as living with septic, well water, foundation inspection, just to name a few) all these new systems can be a bit alarming to ‘city folks’! Having an inspection and becoming familiar with reports is important so buyer and seller know how to proceed.

If you’re interested in any of these listings or interested in discussing what your home is worth, give me a call 831-346-2743 text or voice.

I’ll help you get through any new transitions you’d like to make with ease and confidence so you can focus on what’s important in your life. 

831-346-2743 text anytime!

Lynne Watanabe MacFarlane, MCDM, SRES | Realtor

PFAC Silicon Valley affiliate

Intero | A Berkshire Hathaway Affiliate

Text/voice: 831-346-2743

DRE# 02066698

www.lynnemacfarlane.com

Last May, the Brookings Institution wrote about the post-Covid19 recovery as having several possible shapes of recovery (Z-shaped, V-shaped, U-shaped, W-shaped, L-shaped, and even the Nike Swoosh) but here are four major financial institutions predictions for recovery (below image).

In a Realtor.com study-  we have seen a similar V-Shape recovery, but recently there’s been a deceleration as potential sellers found it harder to list and show their home as wildfires spread through the West coast.

Housing Market Recovery Index Highlights – Week Ending September 12

California has shown that social distancing and economic resilience continue to be key factors driving local differences in the housing recovery. Per Realtor.com’s research, the spread of COVID-19 is closely linked to the housing slowdown, with markets with higher cases per capita more likely to see a bigger impact on supply and the pace of sales. The speed and sustainability of the reopening, and each market’s ability to contain COVID-19, are dictating the speed of recovery across the regions. Finally, resilient economies may have an edge in the housing recovery, and areas with strong job markets before COVID-19, especially those with thriving tech sectors (such as in the SF Bay Area), are seeing buyers and sellers reconnect faster than the rest of the country.

Below are the V-shaped curved found in the northern California communities. Notice the downward trend in Aug – Sept due to the numerous wildfires.

The higher the index value, the higher the level of recovery. The lower the index value, the lower the level of recovery.

Recovery of Roseville, Sacramento, Arden, Arcada, California from Feb 1, 2020 – Sept 1, 2020

Recovery of San Francisco, Oakland, Hayward California from Feb 1, 2020 – Sept 1, 2020

These are photos taken as my husband and our Chihuahua, Angel, crossed the Golden Gate Bridge in San Francisco, Sept 9th, 2020 –  11AM Smoke and fog

Recovery of Recovery of SJ, Sunnyvale, Santa Clara California from Feb 1, 2020 – Sept 1, 2020

Thank you to the brave California Fire Department for coordinating a fantastic job containing many of the fires in California, we applaud their heroic service as many sacrificed their time, energy away from their families to protect people and properties throughout California.

https://www.sfchronicle.com/projects/california-fire-map/

https://www.fire.ca.gov/

How is your family and how are you handling the aftermath of the fires? I hope you and your family are doing well, but just know that it has effected everyone. It’s been a very rough few weeks here in northern California and the housing market certainly has been effected by the enormity and tragedies around us. Be safe & let me know if there’s anything we can do to assist.

Congratulations to my seller who lives out-of-country as we successfully prepared this 2BD/2BA single family home for the sale & scheduled 57 safe & private tours (and countless virtual video open house tours!) during a pandemic & nearby CZU fires!

Curious how I did it?

For my Sellers I combine Digital and Direct Marketing Campaigns Outbound campaign including the following:

-Emails

-Cold Calling (around the property/to buyer agents)

-Direct Mailers

– Search Ads

– Social Media Ads

– Social blogs and inbound marketing posts

Digital Marketing Stats for this property:

73,371 Google Views, 734 clicks 1,440 Facebook Views, 420 Clicks 978 Instagram Views, 154 Clicks 30,646 Waze Views, 117 Clicks Marketing Campaign Overview: 106,435 Total Views 1,425 Total Clicks 20 Total

Agents who are digitally savvy are thriving in today’s market; I have a background in digital media/marketing with a Masters Degree from Univ of Washington, Seattle (COMM LEADERSHIP/ MCDM program) – Congratulations to my seller, I’m very happy that she’s able to join her daughters and grandchildren in Colorado, and we welcome our buyers to beautiful Los Gatos mountains!

If you or someone you know is interested in learning how to sell in these challenging times, give me a call! I’m here to help you with anything you need. Here’s a little about me as your real estate advisor & how I communicate with buyers in these tough times: https://lnkd.in/g_MaSYV

Cheers and happy weekend, I’m happy to assist with anything! Lynne

Lynne Watanabe MacFarlane, MCDM, SRES | Realtor

PFAC Silicon Valley affiliate

Intero | A Berkshire Hathaway Affiliate

phone 831.346.2743

DRE# 02066698

www.Intero.com | facebook | linkedin | blog | videos| luxury home collection | committed to our community

The value of your home has never been higher, and the interest rates have never been lower!

Call me to discuss your selling options and purchase options in this HOT market and don’t miss out!

Listing prices in California have risen 34% since January as inventory shriveled amid the pandemic according to Mercury News (click link below.)